Headlines: On Hearts of Pine's Brand

Goal.com:

It was Nov. 22, 2025, and Monument Square in Portland, Maine was packed. Some 2,500 people had gathered in the rain to watch the broadcast of a World Cup fixture between England and the United States on a giant screen. In most states, people would have stayed home. But the fans in Portland came out in droves. Perfect weather for soccer. The scoreline? A drab 0-0, a draw that suited both teams in the group stages. But for Gabe Hoffman-Johnson, organizer of the day and founder of new USL club Portland Hearts of Pine, the goalless affair was irrelevant. That event, instead, was just one of many catalysts that helped his team get off the ground.