Headlines: U.S. Youth Soccer, New Balance Ink Deal

Front Row Soccer:

New Balance and US Youth Soccer (USYS) on Tuesday announced a multi-year agreement, with the former as an official sponsor of USYS. The relationship includes New Balance’s support for grassroots initiatives to expand access to soccer and community engagement. As the exclusive provider of footwear, apparel and match balls for US Youth Soccer, the brand is outfitting USYS’ Olympic Development Program and providing performance gear to athletes at future US Youth Soccer signature events, along with onsite activations.