Thirty Tons a Day: The Rough-Riding Education of a Neophyte Racetrack Operator (Bill Veeck and Ed Linn)
Chapter 16: Massacre Called Off on Account of Rain
Veeck reflects on his efforts for a marketing slogan for Suffolk Downs ahead of his second year of ownership and highlights a few of the events the track organized to gain more attention: Reenactment of the chariot races from Ben Hur and the cancelation of a reenactment of the Battle of Little Bighorn.
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